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POSDCORB. Gulick's theory of administration was a variant of structural-functionalism, analyzing organizations in terms of seven essential functions (forming the acronym PODSCORB): planning, organizing, directing, staffing, coordinating, reporting, and budgeting. The best organizational structure followed function, hence organizations should have functional divisions around these seven functions (though not necessarily seven divisions as some might be combined structurally; however these seven functions describe the executive role worldwide).
Span of control. An executive's span of control rested on diversity, stability, and space. The more diverse the functions being supervised, the more unstable the staffing, and the less the face-to-face contact, the fewer subordinates the executive could control effectively.
Communication and authority. Barnard's emphasis on cooperation led to a great emphasis on organizational communication. Organization members should be aware of channels of communication, have access to them, and be able to communicate directly. Barnard viewed authority as depending on communication also. Employees must receive and understand communications from authorities, they must feel the communication is compatible their own goals/motives (effectiveness), they must feel the communication is compatible with organizational goals (efficiency), and compliance must be feasible. This view of authority emphasized the role of the employee, not the superior, in making a communication "authoritative." The role of the superior is to use incentives, mainly persuasion, to encourage receptivity to communications the superior may issue.